John brings comprehensive strategy across BAD as well as deep connections into the local and international film, advertising, and music industries. He played a key role in attracting films such as The Matrix, to Australia. John has a keen interest in the content creation possibilities within BAD and its associated activities.

Lara gets everything done, while undertaking innovative, creative, highly successful and awarding-winning design, illustration, strategic communication and brand work. She has extensive experience and is much respected in the property/placemaking space.

As the architect behind BAD, Miguel has carried out extensive research and finely articulates the potential that sits behind BAD, both at home and in an international context. He is a designer and visual artist working at the cutting edge of the creative/tech fusion.